Comments on: More reasons to love the iPhone: O2 tweak the tariffs http://www.leyton.org/diary/2008/01/29/more-reasons-to-love-the-iphone-o2-tweak-the-tariffs/ Thoughts. Comment. Opinion. Wed, 20 Aug 2008 17:32:23 +0000 http://wordpress.org/?v=2.5.1 By: Richard http://www.leyton.org/diary/2008/01/29/more-reasons-to-love-the-iphone-o2-tweak-the-tariffs/#comment-22949 Richard Thu, 31 Jan 2008 11:51:36 +0000 http://www.leyton.org/diary/2008/01/29/more-reasons-to-love-the-iphone-o2-tweak-the-tariffs/#comment-22949 <p>It seems that the new tariffs have been well received, but it is puzzling that O2 haven't introduced a new cheaper tariff to perhaps encourage people to buy an iPhone. I suppose the risk for O2 is that people (like me) who don't feel they'd use the complete compliment of inclusive minutes would be tempted to move to a cheaper plan.</p> <p>That said, a £25 tariff offering 200 minutes/texts a month would be very compelling and help drive sales, and I'd have thought offset the slight risk of people dropping to a lower plan (presuming we even can change!)</p> It seems that the new tariffs have been well received, but it is puzzling that O2 haven’t introduced a new cheaper tariff to perhaps encourage people to buy an iPhone. I suppose the risk for O2 is that people (like me) who don’t feel they’d use the complete compliment of inclusive minutes would be tempted to move to a cheaper plan.

That said, a £25 tariff offering 200 minutes/texts a month would be very compelling and help drive sales, and I’d have thought offset the slight risk of people dropping to a lower plan (presuming we even can change!)

]]>